Part of our Elevated Lily collection, rose lilies bring a fresh dimension to one of the floral industry’s most recognizable flowers. Known as the double bloom lily, rose lilies feature multiple layers of petals that create a fuller, rose-like appearance while maintaining the scale and structure that make lilies such a staple in floral design. At

Reflections from WFFSA FDC 2026 Another year, another memorable Floral Distribution Conference in Miami. Each March, professionals from across the floral supply chain gather for the Wholesale Florist & Florist Supplier Association Floral Distribution Conference (FDC) to connect, exchange ideas, and reflect on where the industry is heading. For the Choice Farms team, this year’s