At Choice Farms, we’re constantly looking for ways to strengthen our brand and better serve the floral industry. That’s why we’re thrilled to announce that Melanie Spilbeler has officially joined us as our new Director of Marketing! With her extensive experience and deep passion for the floral industry, Melanie is the perfect fit to help lead us into an exciting future.
A Wealth of Experience
Melanie brings nearly a decade of floral industry expertise and over ten years in consumer product marketing to her new role. Her career in floral began as the Director of Marketing at Syndicate Sales, where she honed her skills and gained a comprehensive understanding of the floral industry. Later, she co-founded FreshPath Marketing, a consultancy focused on helping growers, wholesalers, retailers, and industry organizations implement impactful marketing strategies and educational initiatives.
In addition to her professional accomplishments, Melanie has been actively involved in key industry organizations, including WFFSA and SAF. She’s also a sought-after speaker at industry events and a respected contributor to leading floral publications. Her well-rounded expertise makes her a valuable asset to the Choice Farms team.
Looking to the Future
Jorge Constain, President of Choice Farms, shared his excitement about Melanie’s appointment: “Melanie’s deep industry knowledge, strategic vision, and proven track record in marketing make her an excellent fit to lead our marketing efforts. Her passion for the floral industry and dedication to strengthening our brand and positioning it for future growth align perfectly with our mission at Choice Farms.”
Melanie officially joined us on January 6th, and her leadership marks a significant milestone for Choice Farms. As the floral industry evolves, we’re confident that Melanie will help us build on the strong foundation of our brand and meet the challenges and opportunities of the future head-on.
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