At Choice Farms, we believe that growth begins with people—both the growers and partners we serve, and the talented team members who bring our mission to life every day. That’s why we’re delighted to share that Jena Gizerskiy, CFD, PFCI, has joined Choice Farms as our new Director of Business Development.
Jena brings more than 11 years of floral industry experience, most recently serving as Sales Manager at Rosaprima, where she collaborated with a wide range of floral professionals across North America. Before entering the floral world, she worked in luxury retail with Christian Dior and Neiman Marcus—roles that gave her a strong foundation in customer experience, brand building, and cultivating long-term relationships.
Her journey has been marked not just by professional accomplishments, but by a commitment to giving back to the floral community. Jena holds her CFD® (Certified Floral Designer) accreditation from AIFD, and earlier this year she was recognized as a PFCI (Professional Floral Communicators – International) member at the SAF Convention. She also serves on the WF&FSA Board of Directors and chairs the association’s Marketing Committee. These roles reflect her dedication to both excellence in floral design and to educating, mentoring, and inspiring others in the industry.
When asked what she is most proud of, Jena points to the relationships she has built and the trust she has earned over the years. “Choice Farms plays such a vital role in connecting growers with the floral community while delivering quality, consistency, and care,” she says. “What excites me most is the opportunity to work alongside some of the most talented professionals in our industry and to continue building partnerships that elevate the entire floral community.”
In her new role, Jena will focus on strengthening relationships, exploring opportunities for growth, and developing programs that make it easier for floral professionals to access and showcase Choice Farms’ unique varieties. Her approach reflects both her passion for flowers and her belief that they are more than a product—“they’re a language of celebration, beauty, and connection.”
Please join us in welcoming Jena to the Choice Farms family. We are excited about the expertise, energy, and heart she brings to our team—and we look forward to the bright future we’ll continue building together.
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